Case Study


We delight in transforming the way our clients see their websites. Working with us is opting for the best tech, top design and an uncompromising focus on business results.


WHO ARE Epic design lab

  • Epic Design Labs is a Portland-based web services business. They are specialize in high-quality web design, e-commerce design and a variety of marketing services to get your website found.
  • They help consumer about the product highlight and their strengths and communicate what user can do for their clients


  • Epic Design Lab came to us as their business was booming. They are established leaders in their market with a clearly defined value proposition and innovation strategy.
  • Their website and brand, however, was last updated in 2022. The site was built on a Astro framework where content became unmanageable over time. Users were interacting with a slow, buggy, outdated website.
  • It was an unacceptable situation for a company of Epic Design Lab stature and was costing them real revenue, in terms of missed conversions from site visitors, inability to scale digital marketing and maintenance overheads.
  • needed an online presence to reflect their leadership position and communicate to prospective large business clients that this a company they can trust.



Redesigned the brand identitity including logo, colours, typography and tone of voice.

Deliverable: graphic brand assets and a detailed brand guidelines document.


Developed the website from scratch using modern web technologies. 100% custom setup, no legacy code.

Deliverable: Blazing fast website (sub-1-second loading speeds). Client had a public URL to track progress and make adjustments during development.


Deployed the website to production, set up a brand new analytics suite to track performance.

Deliverable: A hosted website on, easy to use analytics setup with conversion tracking.


Full website redesign. Analysed performance of all pages, built a new page hierarchy from scratch, designed all pages using the new identity.

Deliverable: component-based (reusable) Figma design document, brand new site map.


Connected a top-of-the-range content management system, and engaged contractors to produce content.

Deliverable: Easy to use, decluttered CMS and custom content for the full site, including both Russian and English versions, and SEO meta fields.


Moving Epic Design Lab to Astro CMS and Storyblok

Marketing businesses feel the Jamstack vibes. When Google announced their upcoming Page Experience update, Backlinko realized that they needed to improve their website. We are happy we could help.


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